PERTH-BASED ACCOUNTING AND BUSINESS STRATEGY

BizSense is a Perth-based firm dedicated to elevating business owners from basic bookkeeping to strategic financial partnership. Led by Emily Ridley, we specialise in advisory services that teach you to read your business's story, master your cash flow, and implement CFO-level strategy. We empower start-ups and millennial entrepreneurs across Australia to achieve stable growth and genuine financial freedom.

→ About BizSense

OUR PHILOSOPHY

At BizSense, our philosophy is simple: Financial strategy should empower your life, not complicate it.

We believe that true business success isn't just measured by a profit line, but by the clarity and confidence it gives the owner. When you stop looking at your numbers as a source of stress and start using them as a proactive roadmap, you gain control over your future.

Our focus is on moving you from the reactive cycle of "whatever's left" to a structured system where you are paid consistently, your cash flow is protected, and your tax position is always managed strategically.

We empower ambitious business owners to achieve genuine financial freedom by showing you exactly how to make your business make sense. It's about combining expert accounting with forward-looking CFO strategy to build an abundant and fulfilling future.

  • The strategy meeting with Em was exactly what I needed, professional and straight to the point advice about my current finances. Em was able to give me so many helpful pointers and tips that I have already taken onboard. Having the reassurance from a professional accountant that my audacious money goals were actually achievable was also such a boost. I’d love to book more of these calls in the future!

    Coco Studio

  • I knew I wanted to work with Emily less than five minutes after listening to her masterclass on understanding finance and taxes. Usually a topic that makes me stressed, she made it so simple and easy to understand. I basically hired her before we even had a discovery call, I just knew she was going to change my life and the complete trajectory of my business for the better. Already in our time working together, Em has eliminated so much of my stress in running my own business, and has given me so much extra time by handling tasks that are very obviously her strength.

    Ellie

  • Working with Em is like working with a close friend. She supports and encourages you through your business journey, and is so authentic in everything she does. Money has never been my strong point, but I don't feel judged for that in the slightest. I want to work with people who will not only assist in managing my business finances, but who will also teach me valuable lessons to carry with me through my journey. And Emily does just that! I can't recommend Em highly enough, she is always a pleasure to work with.

    Laura

  • The experience I have had working with Emily at BizSense has been exceptional! She is switched on, very easy to interact with and is always looking for ways to help and make life easier. Emily makes understanding accounting easy and is proactive with her suggestions and how to maximise tax benefits for my business. I am a very happy client and would highly recommend Emily's services to anyone who is looking for assistance with their business or personal accounts!!

    Shukul

  • Em was such a good help when it came to my business and finances. She answered my questions, she listened to me as I talked about my struggles with money, and I could tell that she genuinely cared and wanted me to succeed and feel comfortable around money. She is so passionate about what she does and that energy is super contagious. You leave after chatting with her ready to map out your business and financial plans with a fire in your belly and wanting to absolutely crush your goals.

    Abbie

  • We run a very busy property maintenance business servicing numerous real estate agents. Emily at Bizsense has been providing her expert advice on all matters relating to tax planning BAS and accounting. This enables us to work on the business knowing our accounts are in trust worthy hands. Her service has been faultless. Emily is an easy person to deal with and always very responsive.

    Patrick

  • I am so happy I have started working with Emily! I started my business with no idea about finances but I was too nervous to look into a book keeper or so I just left myself in the dark. But I found Emily and she is so approachable, I now feel on top of my finances and very confident coming into tax time! I would highly recommend 🙌

    Sophie

  • Em is a LITERAL angel in the finance world. She has absolutely shifted the way I even hear the word finances. I no longer dread it. I no longer feel fearful of my money, tax time. She’s honestly helped me feel so supported and empowered. I’ve never had this feeling or this level of care with other generic accountants. Hence the huge fear around it. I cannot recommend Em enough to anyone who has resistance to their finances. I swear I get excited about it now which I NEVER thought was possible.

    Tayla

  • I was put in touch with Emily through a friend, and has honestly the best thing that has happened for me in my journey as a small business owner. Emily is professional, highly experienced and well organised. She manages all of my accounting needs and I haven’t had to think about it since I’ve had her on board - everything is always on time, up to date and completed to an exceptionally high standard. On top of that, she’s a wonderful person in general and a pleasure to work with. I couldn’t be happier with BizSense and strongly recommend Emily’s services to anyone in the market for accounting and bookkeeping services.

    Elle